Design Leader.
Leadership
Leadership with clarity and customer impact
I align business strategy with customer needs to deliver tangible outcomes.
Leadership philosophy
Inclusive by design
Accessibility is part of the definition of done. We design, build and test with WCAG in mind and verify with external audits where appropriate.
Design ops for scale
Tokens, accessible components and governance help teams ship faster. Strong foundations free designers to focus on solving the right problems.
Clarity of purpose
Great work starts with shared outcomes. I align stakeholders on the problem and success measures before we discuss solutions, creating focus and momentum.
Collaboration over handoffs
I prefer a handshake to a handoff. Designers, engineers and product work together through critiques, spikes and playbacks to reduce rework and increase quality.
Leadership philosophy
Inclusive by design
Accessibility is part of the definition of done. We design, build and test with WCAG in mind and verify with external audits where appropriate.
Design ops for scale
Tokens, accessible components and governance help teams ship faster. Strong foundations free designers to focus on solving the right problems.
Clarity of purpose
Great work starts with shared outcomes. I align stakeholders on the problem and success measures before we discuss solutions, creating focus and momentum.
Collaboration over handoffs
I prefer a handshake to a handoff. Designers, engineers and product work together through critiques, spikes and playbacks to reduce rework and increase quality.
Leadership philosophy
Inclusive by design
Accessibility is part of the definition of done. We design, build and test with WCAG in mind and verify with external audits where appropriate.
Design ops for scale
Tokens, accessible components and governance help teams ship faster. Strong foundations free designers to focus on solving the right problems.
Clarity of purpose
Great work starts with shared outcomes. I align stakeholders on the problem and success measures before we discuss solutions, creating focus and momentum.
Collaboration over handoffs
I prefer a handshake to a handoff. Designers, engineers and product work together through critiques, spikes and playbacks to reduce rework and increase quality.
Team values
Be curious
Ask better questions, test assumptions, learn in the open.
Make it accessible
Design so everyone can use it - then verify.
Own the outcome
Optimise for customer impact and measurable
business results.
Raise the bar
Structured critique, paired design and regular showcases.
Share the stage
Create space for others to grow and lead.
Team values
Be curious
Ask better questions, test assumptions, learn in the open.
Make it accessible
Design so everyone can use it - then verify.
Own the outcome
Optimise for customer impact and measurable
business results.
Raise the bar
Structured critique, paired design and regular showcases.
Share the stage
Create space for others to grow and lead.
Team values
Be curious
Ask better questions, test assumptions, learn in the open.
Make it accessible
Design so everyone can use it - then verify.
Own the outcome
Optimise for customer impact and measurable
business results.
Raise the bar
Structured critique, paired design and regular showcases.
Share the stage
Create space for others to grow and lead.
Working with product & devs
Rituals that de‑risk delivery
Story mapping and outcome framing before solutioning.
UX checkpoints and design playbacks for shared understanding.
Weekly critiques with actionable priorities.
Evidence‑led decisions
Lean usability tests to validate flows and IA.
Instrumentation plans and telemetry review to track impact.
Design system adoption to reduce debt and defects.
Working with product & devs
Rituals that de‑risk delivery
Story mapping and outcome framing before solutioning.
UX checkpoints and design playbacks for shared understanding.
Weekly critiques with actionable priorities.
Evidence‑led decisions
Lean usability tests to validate flows and IA.
Instrumentation plans and telemetry review to track impact.
Design system adoption to reduce debt and defects.
Working with product & devs
Rituals that de‑risk delivery
Story mapping and outcome framing before solutioning.
UX checkpoints and design playbacks for shared understanding.
Weekly critiques with actionable priorities.
Evidence‑led decisions
Lean usability tests to validate flows and IA.
Instrumentation plans and telemetry review to track impact.
Design system adoption to reduce debt and defects.
Accessibility commitments
WCAG 2.1 AA as a baseline in definition of done.
Design reviews for colour contrast, focus order and semantics.
Screen‑reader paths and error state patterns documented.
Partner with external audits and address findings pre‑launch.
Accessibility commitments
WCAG 2.1 AA as a baseline in definition of done.
Design reviews for colour contrast, focus order and semantics.
Screen‑reader paths and error state patterns documented.
Partner with external audits and address findings pre‑launch.
Accessibility commitments
WCAG 2.1 AA as a baseline in definition of done.
Design reviews for colour contrast, focus order and semantics.
Screen‑reader paths and error state patterns documented.
Partner with external audits and address findings pre‑launch.
Industries & impact
I’ve led teams across government (transport) and financial services. Recent initiatives include the Regional Trainlink booking system, Transport Design System, Trip Planner redesign and Contactless for Concessions.
30%+
faster delivery via design system foundations*
AA
accessibility uplift across key journeys*
Millions
of NSW customers served
Industries & impact
I’ve led teams across government (transport) and financial services. Recent initiatives include the Regional Trainlink booking system, Transport Design System, Trip Planner redesign and Contactless for Concessions.
30%+
faster delivery via design system foundations*
AA
accessibility uplift across key journeys*
Millions
of NSW customers served
Industries & impact
I’ve led teams across government (transport) and financial services. Recent initiatives include the Regional Trainlink booking system, Transport Design System, Trip Planner redesign and Contactless for Concessions.
30%+
faster delivery via design system foundations*
AA
accessibility uplift across key journeys*
Millions
of NSW customers served
Tools & frameworks
Figma, tokens and design systems; Confluence for governance; Jira for delivery; Maze and Askable for research; WCAG techniques for accessibility; the Double Diamond process for discovery and delivery.
Tools & frameworks
Figma, tokens and design systems; Confluence for governance; Jira for delivery; Maze and Askable for research; WCAG techniques for accessibility; the Double Diamond process for discovery and delivery.
Tools & frameworks
Figma, tokens and design systems; Confluence for governance; Jira for delivery; Maze and Askable for research; WCAG techniques for accessibility; the Double Diamond process for discovery and delivery.