Design Leader.
Investment
Breaking down barriers to international share trading
Design the UX for an online investment application for DIY investors, and UI for the website design and mobile concept.
Branding
UX
UI
The Challenge
Design the UX for an online investment application
Macrovue is the world’s first global thematic investment platform for Australians and exists for do-it-yourself investors who are looking for a new method of investing. My challenge was to simplify the user experience so that investing in global trends was easy and intuitive.
The Challenge
Design the UX for an online investment application
Macrovue is the world’s first global thematic investment platform for Australians and exists for do-it-yourself investors who are looking for a new method of investing. My challenge was to simplify the user experience so that investing in global trends was easy and intuitive.
The Challenge
Design the UX for an online investment application
Macrovue is the world’s first global thematic investment platform for Australians and exists for do-it-yourself investors who are looking for a new method of investing. My challenge was to simplify the user experience so that investing in global trends was easy and intuitive.
The Design Process
User Flows
Facilitated workshops with the CEO and COO to map the user journey, then translated insights and data into clear user flows.
User Flows
Facilitated workshops with the CEO and COO to map the user journey, then translated insights and data into clear user flows.
User Flows
Facilitated workshops with the CEO and COO to map the user journey, then translated insights and data into clear user flows.
Wireframes
Created wireframes to validate and prioritise user flows while clarifying technical requirements.
Wireframes
Created wireframes to validate and prioritise user flows while clarifying technical requirements.
Wireframes
Created wireframes to validate and prioritise user flows while clarifying technical requirements.
High-Fidelity Mockups
Designed high-fidelity mockups and interactions that brought the experience to life while reflecting the brand identity.
High-Fidelity Mockups
Designed high-fidelity mockups and interactions that brought the experience to life while reflecting the brand identity.
High-Fidelity Mockups
Designed high-fidelity mockups and interactions that brought the experience to life while reflecting the brand identity.
Research
Understanding the users and business goals
The project kicked off the project with interviews to define application goals - gathering insights on users, their investment tools, and competitor solutions.
This led to the key question: How might we improve the online experience for DIY investors, enabling them to easily customise and diversify their share portfolios?
Research
Understanding the users and business goals
The project kicked off the project with interviews to define application goals - gathering insights on users, their investment tools, and competitor solutions.
This led to the key question: How might we improve the online experience for DIY investors, enabling them to easily customise and diversify their share portfolios?
Research
Understanding the users and business goals
The project kicked off the project with interviews to define application goals - gathering insights on users, their investment tools, and competitor solutions.
This led to the key question: How might we improve the online experience for DIY investors, enabling them to easily customise and diversify their share portfolios?
Wireframes
I started sketching and created some wireframe mockups
I created wireframes for desktop and tablet screens. Through this process I was able to design user flows, navigation, and interactions. The wireframes were annotated for clarity and technical details.
Wireframes
I started sketching and created some wireframe mockups
I created wireframes for desktop and tablet screens. Through this process I was able to design user flows, navigation, and interactions. The wireframes were annotated for clarity and technical details.
Wireframes
I started sketching and created some wireframe mockups
I created wireframes for desktop and tablet screens. Through this process I was able to design user flows, navigation, and interactions. The wireframes were annotated for clarity and technical details.
Prototype
Visual Design
I created the visual designs for the website and mobile apps, ensuring consistency across platforms. These designs were then handed over to developers as the blueprint for implementation.
Prototype
Visual Design
I created the visual designs for the website and mobile apps, ensuring consistency across platforms. These designs were then handed over to developers as the blueprint for implementation.
Prototype
Visual Design
I created the visual designs for the website and mobile apps, ensuring consistency across platforms. These designs were then handed over to developers as the blueprint for implementation.
