Design Leader.
ACADEMY XI
Stash or Splash your money.
Teaching children about financial independence.
UX Research
UX
UI
The Problem
Students have a general apathy to finances and banking.
Students find the process of setting up their bank account uninspiring and having to read through long emails just to get started is cumbersome and time consuming. The below example from a major bank website shows a gap in their kid-friendly content, instead directing kids to "Fun activities" including using their savings simulator geared to older audiences that kids would not understand.
The Problem
Students have a general apathy to finances and banking.
Students find the process of setting up their bank account uninspiring and having to read through long emails just to get started is cumbersome and time consuming. The below example from a major bank website shows a gap in their kid-friendly content, instead directing kids to "Fun activities" including using their savings simulator geared to older audiences that kids would not understand.
The Problem
Students have a general apathy to finances and banking.
Students find the process of setting up their bank account uninspiring and having to read through long emails just to get started is cumbersome and time consuming. The below example from a major bank website shows a gap in their kid-friendly content, instead directing kids to "Fun activities" including using their savings simulator geared to older audiences that kids would not understand.
The Hypothesis
Incentivise kids to take more responsibility for their own finances
How can we improve the onboarding experience for students so that they may feel confident with money matters? Students who engage in money matters early on - talking with family, saving for a goal, interacting with their bank - are more likely to become financially independent and less stressed about money throughout their life.
The Hypothesis
Incentivise kids to take more responsibility for their own finances
How can we improve the onboarding experience for students so that they may feel confident with money matters? Students who engage in money matters early on - talking with family, saving for a goal, interacting with their bank - are more likely to become financially independent and less stressed about money throughout their life.
The Hypothesis
Incentivise kids to take more responsibility for their own finances
How can we improve the onboarding experience for students so that they may feel confident with money matters? Students who engage in money matters early on - talking with family, saving for a goal, interacting with their bank - are more likely to become financially independent and less stressed about money throughout their life.
The Design Process
In-depth Interviews
Moderated interviews about banking and financial themes.
In-depth Interviews
Moderated interviews about banking and financial themes.
In-depth Interviews
Moderated interviews about banking and financial themes.
Affinity Diagram
I organised data collected into different groups based on themes.
Affinity Diagram
I organised data collected into different groups based on themes.
Affinity Diagram
I organised data collected into different groups based on themes.
Journey Map
Helped unlock pain points and discover opportunities.
Journey Map
Helped unlock pain points and discover opportunities.
Journey Map
Helped unlock pain points and discover opportunities.
Competitor Analysis
Review of financial apps to analyse the offerings available for kids.
Competitor Analysis
Review of financial apps to analyse the offerings available for kids.
Competitor Analysis
Review of financial apps to analyse the offerings available for kids.
User flows
Visualise the deliverables for the complete solution.
User flows
Visualise the deliverables for the complete solution.
User flows
Visualise the deliverables for the complete solution.
Interactive Prototype
Gained early insights into the validity of the concept.
Interactive Prototype
Gained early insights into the validity of the concept.
Interactive Prototype
Gained early insights into the validity of the concept.
The Journey map
Cashless Kate's Journey
Kate is a 14 year old student living in inner city Sydney. She comes from a middle income family, works part-time in her first job and is very tech and social media saavy. She needs help from her mum to manage her money, who is often heard responding, “What am I? An ATM?”
The Journey map
Cashless Kate's Journey
Kate is a 14 year old student living in inner city Sydney. She comes from a middle income family, works part-time in her first job and is very tech and social media saavy. She needs help from her mum to manage her money, who is often heard responding, “What am I? An ATM?”
The Journey map
Cashless Kate's Journey
Kate is a 14 year old student living in inner city Sydney. She comes from a middle income family, works part-time in her first job and is very tech and social media saavy. She needs help from her mum to manage her money, who is often heard responding, “What am I? An ATM?”
Wireframes
The design of the App
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether you’re a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to help achieve your savings goal.
Wireframes
The design of the App
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether you’re a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to help achieve your savings goal.
Wireframes
The design of the App
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether you’re a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to help achieve your savings goal.
High Fidelity Designs
Solved, Tested & Pivoted
Feedback led me to pivot from an interaction perspective, and although the interactions and ideas resonated with the participants, the instruction were confusing. User testing validated that concepts could be tought during on-boarding, as well as the addition of a social interaction element.
High Fidelity Designs
Solved, Tested & Pivoted
Feedback led me to pivot from an interaction perspective, and although the interactions and ideas resonated with the participants, the instruction were confusing. User testing validated that concepts could be tought during on-boarding, as well as the addition of a social interaction element.
High Fidelity Designs
Solved, Tested & Pivoted
Feedback led me to pivot from an interaction perspective, and although the interactions and ideas resonated with the participants, the instruction were confusing. User testing validated that concepts could be tought during on-boarding, as well as the addition of a social interaction element.
Prototype
Stash or Splash?
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether the user is a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to achieve savings goals.
Prototype
Stash or Splash?
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether the user is a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to achieve savings goals.
Prototype
Stash or Splash?
I decided to create an app aimed at helping people save money by taking challenges and setting goals. The app is designed to help you grow your savings balance. Whether the user is a beginner saver, or just looking to start a new savings habit, this easy-to-use savings app is a fun and simple way to achieve savings goals.
Demo
Interactive Prototype
The prototype below shows how the app is tracking Kates financial achievements. There is a total of $350 worth of transactions. She has Stashed (saved) $285 and Splashed (spent) $65 her current savings. The dashboard is showing a notification that she has received a deposit of $200 (eg. birthday present). The next screen prompts Kate to decide how she wants to use the deposit amount (Stash or Splash).
Using savings goals and incentives along the way, Kate is encouraged with reminders and savings milestones, reinforcing a positive savings habit. The use of engaging interactions add a touch of delight, helps Kate gain a sense of achievement and motivation towards her savings goals.
The final screen shows that the overview screen has been updated and she can celebrate her milestones and continue to track her goals.
Demo
Interactive Prototype
The prototype below shows how the app is tracking Kates financial achievements. There is a total of $350 worth of transactions. She has Stashed (saved) $285 and Splashed (spent) $65 her current savings. The dashboard is showing a notification that she has received a deposit of $200 (eg. birthday present). The next screen prompts Kate to decide how she wants to use the deposit amount (Stash or Splash).
Using savings goals and incentives along the way, Kate is encouraged with reminders and savings milestones, reinforcing a positive savings habit. The use of engaging interactions add a touch of delight, helps Kate gain a sense of achievement and motivation towards her savings goals.
The final screen shows that the overview screen has been updated and she can celebrate her milestones and continue to track her goals.
Demo
Interactive Prototype
The prototype below shows how the app is tracking Kates financial achievements. There is a total of $350 worth of transactions. She has Stashed (saved) $285 and Splashed (spent) $65 her current savings. The dashboard is showing a notification that she has received a deposit of $200 (eg. birthday present). The next screen prompts Kate to decide how she wants to use the deposit amount (Stash or Splash).
Using savings goals and incentives along the way, Kate is encouraged with reminders and savings milestones, reinforcing a positive savings habit. The use of engaging interactions add a touch of delight, helps Kate gain a sense of achievement and motivation towards her savings goals.
The final screen shows that the overview screen has been updated and she can celebrate her milestones and continue to track her goals.
Insights
Students who engage with money matters early are more likely to build financial literacy and experience less stress about money throughout life.
Involve
Involving families will make it a social, bonding experience.
Involve
Involving families will make it a social, bonding experience.
Involve
Involving families will make it a social, bonding experience.
Inform
Give users intuitive insights so they can make informed decisions.
Inform
Give users intuitive insights so they can make informed decisions.
Inform
Give users intuitive insights so they can make informed decisions.
Encourage
Encourage kids with incentives and challenges set by parents.
Encourage
Encourage kids with incentives and challenges set by parents.
Encourage
Encourage kids with incentives and challenges set by parents.
Flexibility
Flexible features depending on the users age and financial understanding.
Flexibility
Flexible features depending on the users age and financial understanding.
Flexibility
Flexible features depending on the users age and financial understanding.